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Price perceptions, merchant incentives, and consumer welfare

Lichtenstein, Donald R. - In: Journal of Product & Brand Management 14 (2005) 6, pp. 357-361

Purpose – The purpose of this paper is to review the research demonstrating the consumer's erroneous and unfounded perceptions of prices, which can have severe negative consequences on consumer welfare. Design/methodology/approach – This is a review paper of previous research on the...

Persistent link: https://www.econbiz.de/10014895875

An investigation of consumer evaluations of reference price discount claims

Lichtenstein, Donald R.; Bearden, William O. - In: Journal of Business Research 17 (1988) 2, pp. 189-200

Persistent link: https://www.econbiz.de/10005474076

An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective

Lichtenstein, Donald R.; Burton, Scot; Netemeyer, Richard G. - In: Journal of retailing 73 (1997) 2, pp. 283-297

Persistent link: https://www.econbiz.de/10006630281

Price Perceptions and Consumer Shopping Behavior: A Field Study

Lichtenstein, Donald R.; Ridgway, Nancy M.; Netemeyer, … - In: Journal of marketing research : JMR 30 (1993) 2, pp. 234-245

Persistent link: https://www.econbiz.de/10006690594

Technical Research Note: The Effect of Double Deals on Consumer Attitudes

Low, George S.; Lichtenstein, Donald R. - In: Journal of retailing 69 (1993) 4, pp. 453-466

Persistent link: https://www.econbiz.de/10006638501

A Range Theory Account of Price Perception

Janiszewski, Chris; Lichtenstein, Donald R. - In: Journal of consumer research : JCR ; an … 25 (1999) 4, pp. 353-368

Persistent link: https://www.econbiz.de/10006667314

Exposure to Sales Flyers and Increased Purchases in Retail Supermarkets Does looking at the weekly sales flyer for a supermarket have any effect on the products consumers actually purchase on their shopping trip? Findings from two studies address the relationships between examining the sales flyer and (1) the number of advertised products purchased, (2) money spent on these products, and (3) ...

Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G. - In: Journal of advertising research 39 (1999) 5, pp. 7-14

Persistent link: https://www.econbiz.de/10006517870

A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G. - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 293-306

Persistent link: https://www.econbiz.de/10006153096

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Lichtenstein, Donald R.; Drumwright, Minette E.; Braig, … - In: Journal of marketing 68 (2004) 4, pp. 16-32

Persistent link: https://www.econbiz.de/10005925209

Strengthening the Influence of Advertised Reference Prices through Information Priming

Kan, Christina; Lichtenstein, Donald R.; Grant, Susan Jung - In: Journal of Consumer Research 40 (2014) 6, pp. 1078-1078

The use of advertised reference price promotions, such as “regularly $119.99, sale price $39.99,” is ubiquitous in the marketplace. Thirty years of research supports the conclusion that advertised reference prices (e.g., $119.99) exert an influence on consumers’ responses to offer prices...

Persistent link: https://www.econbiz.de/10010748316