Points to a new emphasis on distribution as a result of material shortages or failures of supply. Proposes that this new awareness requires understanding of the nature of distribution efforts through the logistic response function. Focuses on the managerial problems of utilizing distribution...

This paper reports an investigation of the personal-values systems of 567 public-sector managers from the U.S., Canada, and Japan. The results of this research indicate that, despite some specific differences, there is an overarching, coherent North American public-sector managerial values...

This monograph progresses from a consideration of definitional issues to the development of a conceptual model for marketing‐logistics interaction and finally to a discussion of the issues of implementation of the model within the context of marketing strategy. Thus, following an introduction,...