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Marketing
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Marketing
20
USA
18
Management
11
Betriebswirtschaftslehre
10
Theorie
10
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10
United States
10
Marketing management
8
Marketingmanagement
8
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7
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5
Führungskräfte
4
International marketing
4
Internationales Marketing
4
Verbraucher
4
Welt
4
World
4
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3
Beziehungsmarketing
3
Einführung
3
Marktforschung
3
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3
Services marketing
3
Betriebsführung
2
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2
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Dienstleistung
2
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2
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1978-1988
1
AG
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1
Absatzplanung
1
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51
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41
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11
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11
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8
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8
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4
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Language
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English
47
Undetermined
45
Author
All
Kurtz, David L.
70
Boone, Louis E.
67
Clow, Kenneth E.
9
Johnson, James C.
6
Fleenor, C. Patrick
4
Ozment, John
4
Hearth, Douglas
3
Block, Judy R.
2
Boone, Louis Eugene
2
Keller, Scott B.
2
Landry, Mike J.
2
Lynch, Daniel F.
2
Nwakanma, Hudson C.
2
Rao, C.P.
2
Bonno, John A.
1
Bowen, Donald D.
1
Dodge, Harry Robert
1
Dunn, Albert H.
1
Emmert Goodnight, Janelle
1
Fleenor, C. P.
1
Fleenor, Patrick
1
Harris, Jeanne D.
1
Johnsen, James C.
1
Johnson, Eugene M.
1
Johnson, Eugene Manfred
1
Keiser, Stephen K.
1
Klompmaker, Jay Edward
1
Kurtz, David Lee
1
McIntyre, Faye S.
1
Ong, Beng Soo
1
Rao, C. P.
1
Rapert, Molly Inhofe
1
Rider, Virginia M.
1
Roberts, C. Richard
1
Scheuing, Eberhard E.
1
Singhapakdi, Anusorn
1
Smith, Scott
1
Soo Ong, Beng
1
Spitz, A. Edward
1
Sweeney, Jillian C.
1
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Business Horizons
10
Business horizons
8
International journal of management
2
Journal of Business Research
2
Journal of retailing
2
The journal of applied business research
2
The service industries journal
2
Combined proceedings (Spring Conference + Fall Conference)
1
Dickenson series on business management
1
Dryden Press publications in marketing / Principles of marketing and marketing management
1
International Business Review
1
International business review : the official journal of the European International Business Academy
1
International student edition
1
Journal of Business Strategy
1
Journal of Services Marketing
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing education : JME
1
MSU business topics
1
MacGraw-Hill series in management
1
McGraw-Hill series in marketing
1
Public policy issues in marketing
1
The Conference Board record
1
The Harcourt College Publishers series in management
1
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1
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
31
RePEc
13
OLC EcoSci
11
Other ZBW resources
2
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Principles of contemporary marketing
Kurtz, David L.
-
2012
-
15. ed., international ed.
Persistent link: https://www.econbiz.de/10013500092
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2
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
3
Contemporary marketing
Kurtz, David L.
;
Boone, Louis E.
-
2014
-
Sixteenth edition
Persistent link: https://www.econbiz.de/10011717997
Saved in:
4
Contemporary business 2003
Boone, Louis E.
;
Kurtz, David L.
-
2003
Persistent link: https://www.econbiz.de/10001665279
Saved in:
5
Contemporary business
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
10. ed
Persistent link: https://www.econbiz.de/10001616130
Saved in:
6
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
7
Contemporary marketing
Boone, Louis E.
-
1983
-
4th ed
Persistent link: https://www.econbiz.de/10001630005
Saved in:
8
Management
Boone, Louis E.
;
Kurtz, David L.
-
1992
-
4. ed
Persistent link: https://www.econbiz.de/10000849099
Saved in:
9
Contemporary business
Boone, Louis E.
;
Kurtz, David L.
-
1976
Persistent link: https://www.econbiz.de/10001938066
Saved in:
10
Contemporary business
Boone, Louis E.
;
Kurtz, David L.
-
2005
-
11. ed
Persistent link: https://www.econbiz.de/10001804325
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