This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

Little light has been shed on the functioning of business in potential post-growth economies. With this paper, we aim to expand discussions on post-growth economies to the company level and suggest one possible way to connect existing management practise with the fact that, in order to stay...