Clewley, Natalie; Chen, Sherry Y.; Liu, Xiaohui - In: Online Information Review 33 (2009) 4, pp. 805-826
Purpose – The purpose of this paper is to examine the credibility of internet shopping. Credibility, which refers to the believability of information, is an important consideration of internet shopping. Design/methodology/approach – The evaluation is conducted by incorporating Fogg's 10...