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Consumer behaviour : applicati...
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Consumer behaviour
47
Konsumentenverhalten
42
Brand
15
Markenartikel
15
Theorie
15
Theory
15
Viral marketing
11
Virales Marketing
11
Brand management
10
Markenführung
10
Advertising effects
9
Werbewirkung
9
Advertising
8
Beziehungsmarketing
8
Market research
8
Marktforschung
8
Relationship marketing
8
Brand image
7
Brand loyalty
7
Markenimage
6
Marketing
6
Measurement
6
Messung
6
Werbung
6
Marketing management
5
Marketingmanagement
5
Verbraucherverhalten
5
Customer satisfaction
4
Forecasting model
4
Markentreue
4
Marketing theory
4
Marketingtheorie
4
New Zealand
4
Preis
4
Price
4
Prognoseverfahren
4
WOM
4
Word of mouth
4
Agent-based modeling
3
Agent-based modelling
3
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Undetermined
47
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Article
118
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38
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Article in journal
51
Aufsatz in Zeitschrift
51
research-article
12
Arbeitspapier
6
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6
Graue Literatur
5
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5
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2
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Language
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English
103
Undetermined
49
French
4
Author
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Wright, Malcolm
75
East, Robert
51
Vanhuele, Marc
34
Lomax, Wendy
22
Romaniuk, Jenni
12
Uncles, Mark D.
12
Hammond, Kathy
10
Driesener, Carl
9
Srinivasan, Shuba
9
Stocchi, Lara
9
Pauwels, Koen
8
Armstrong, J. Scott
7
Rungie, Cam
7
Sharp, Byron
7
Stern, Philip
7
Trinh, Giang
7
Riebe, Erica
6
Dawes, John
5
Drèze, Xavier
4
Harris, Patricia
4
Laurent, Gilles
4
Lees, Gavin
4
Singh, Jaywant
4
Uncles, Mark
4
Clemente, Maria
3
Courbet, Didier
3
Gendall, Philip
3
Goodey, Caroline
3
Green, Kesten C.
3
Hanssens, Dominique M.
3
Jones, Randall J.
3
Lee, Richard
3
Sharp, Anne
3
Willson, Gill
3
Anderson, Katherine
2
Ashill, Nicholas
2
Audrain-Pontevia, Anne-Françoise
2
DREZE, Xavier
2
Dall'Olmo Riley, Francesca
2
Damay, Coralie
2
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HAL
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
HEC Paris (École des Hautes Études Commerciales)
3
Chambre de commerce et d'industrie de Paris
1
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Journal of marketing management : MM
12
Australasian marketing journal
10
European journal of marketing : EJM
10
European Journal of Marketing
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of advertising research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Consumer Behaviour
4
Les cahiers de recherche / HEC Paris
4
MPRA Paper
4
MSI reports : working paper series
4
Journal of Economic Psychology
3
Journal of Product & Brand Management
3
Les Cahiers de Recherche
3
Post-Print / HAL
3
Psychology & marketing
3
Interfaces : the INFORMS journal on the practice of operations research
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
European journal of marketing
1
HEC Paris research paper series
1
International Journal of Bank Marketing
1
International Journal of Retail & Distribution Management
1
International journal of market research
1
International journal of retail & distribution management
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Consumer Research
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
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Source
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ECONIS (ZBW)
73
OLC EcoSci
37
Other ZBW resources
19
RePEc
18
BASE
5
USB Cologne (EcoSocSci)
4
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Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2013
-
2nd edition
Persistent link: https://www.econbiz.de/10013548195
Saved in:
2
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
3
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
Persistent link: https://www.econbiz.de/10004908109
Saved in:
4
Investment decisions and the theory of planned behaviour
East, Robert
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
2
,
pp. 337-375
Persistent link: https://www.econbiz.de/10001147720
Saved in:
5
Online grocery sales after the pandemic
East, Robert
- In:
International journal of market research
64
(
2022
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10012794294
Saved in:
6
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
7
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
8
The accuracy of self-reported probabilities of giving recommendations
Romaniuk, Jenni
;
Nguyen, Cathy
;
East, Robert
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 507-521
Persistent link: https://www.econbiz.de/10009268693
Saved in:
9
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
10
Good customers : the value of customers by mode of acquisition
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 119-125
Persistent link: https://www.econbiz.de/10009745799
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