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This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...
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This study focuses on the impact of advanced information technologies on the organization of large firms. Advanced information technologies are technologies that use electronic media to support communication. These technologies are interesting to study, because they may improve communication and...
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The objective of this study is to determine how US franchisors in the food service, hotels/motels, and business services industries choose between owning the wholesaler or contracting with an independent wholesaler to distribute their franchise system in host countries. US franchisors own the...
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This study aims to investigate the liability of foreignness, or the additional difficulties of foreign companies compared to their local competitors. Past studies have found fair amount of empirical evidences for the liability of foreignness. The present study attempts to take one step further...
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This paper reviews empirical tests of two of the main implications of the internationalization model: that firms, as they gain international experience, enter markets of increasing psychic distance and that they enter a given market with successive entry modes that reflect increasing commitment....
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