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Creative and interactive media...
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Creativity
20
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20
Advertising
17
Werbung
16
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12
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12
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8
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English
41
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Koslow, Scott
44
Sasser, Sheila L.
15
Kilgour, Mark
14
Riordan, Edward A.
9
O'Connor, Huw
5
Sasser, Sheila
5
Akaah, Ishmael P.
4
Ang, Lawrence
4
Dadzie, Kofi Q.
4
Tevi, Alexander
4
Parker, John
3
Calderwood, Richard
2
Costley, Carolyn
2
Larke, Roy
2
Sameti, Ardalan
2
Shamdasani, Prem N.
2
Touchstone, Ellen E.
2
Abedi, Farzad
1
Akaak, Isjmael P.
1
Al-Shuaili, Ahmed Hamed
1
Bilby, Julie
1
Cannon, Hugh M.
1
D'Alessandro, Steven
1
Dahlén, Micael
1
Eisend, Martin
1
Hollebeek, Linda D.
1
Mashhady, Arash
1
Noort, Guda van
1
Riordan, Edward
1
Rosengren, Sara
1
Sasser, Sheila Lucy
1
Sasser, Shelia L.
1
Shamdasani, Prem N
1
Smit, Edith G.
1
Stewart, David W.
1
Tellis, Gerard J
1
Tellis, Gerard J.
1
Touchstone, Ellen E
1
West, Douglas C.
1
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Journal of advertising research
14
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in industrial and labor relations
1
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1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Harnessing the power of social media and web analytics
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Consumer Research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
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1
Major theoretical debates and contemporary issues in marketing theory
1
Rethinking misbehavior and resistance in organizations
1
The journal of product & brand management
1
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ECONIS (ZBW)
38
OLC EcoSci
11
RePEc
3
Other ZBW resources
3
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1
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1
What Is Creative to Whom and Why? Perceptions in Advertising Agencies
Koslow, Scott
;
Sasser, Sheila L.
;
Riordan, Edward A.
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 96-110
Persistent link: https://www.econbiz.de/10005425149
Saved in:
2
TWO CRITICAL ISSUES: CREATIVITY AND GENDER - What Is Creative to Whom and Why? Perceptions in Advertising Agencies - Common advertising agency wisdom holds that creatives are different, much like comparing apples and oranges. This study finds that even within the same agency, creatives differ from other agency executives on their perspective of what is creative.
Koslow, Scott
;
Sasser, Sheila L.
;
Riordan, Edward A.
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10006505757
Saved in:
3
Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
Sasser, Shelia L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10007874357
Saved in:
4
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
5
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
6
Creativity and ad theory
Sasser, Sheila L.
;
Koslow, Scott
- In:
Advertising theory
,
(pp. 191-211)
.
2012
Persistent link: https://www.econbiz.de/10009524176
Saved in:
7
Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
Saved in:
8
Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
9
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
10
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
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