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Effects of critical brand elements on wine purchasing behaviour in the Mexican market

Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

Persistent link: https://www.econbiz.de/10010393792

Consumer preferences for green power in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 8 (2014) 2, pp. 210-224

Persistent link: https://www.econbiz.de/10010400537

Analysing cognitive determinants in managerial decision-making

Rajagopal; Banks, Jerry; Rajagopal, Amritanshu - In: International journal of business excellence 4 (2011) 1, pp. 44-60

Persistent link: https://www.econbiz.de/10008905643

Measuring performance of sale force : analysis of administrative and behavioural parameters

Rajagopal; Rajagopal, Amritanshu - In: International journal of economics and business research 2 (2010) 5, pp. 399-413

Persistent link: https://www.econbiz.de/10008810261

Special issue: Creating value in leisure and tourism

Rajagopal (contributor) - 2011

Persistent link: https://www.econbiz.de/10008823254

Employment generation and economic development through increased operational efficiency of SMEs in Mexico : some research perspectives

Atristain, Connie; Rajagopal - In: International journal of business competition and … 2 (2012) 2, pp. 181-199

Persistent link: https://www.econbiz.de/10009545339

Special issue: Business excellence and market competition : the nexus

Rajagopal (contributor) - 2011

Persistent link: https://www.econbiz.de/10009160994

Understanding consumer behavior and consumption experience

Rajagopal; Castaño, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Persistent link: https://www.econbiz.de/10010501247

Understanding consumer behavior and consumption experience

Rajagopal; Castano, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--

Persistent link: https://www.econbiz.de/10010501357

Conceptualizing service innovation architecture : a service-strategic framework

Verma, Rajeev; Rajagopal - In: Journal of transnational management : the official … 18 (2013) 1, pp. 3-22

Persistent link: https://www.econbiz.de/10009737607

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