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Systems thinking and process dynamics for marketing systems : technologies and applications for decision management

Rajagopal - 2012

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher

Persistent link: https://www.econbiz.de/10009684356

Editorial: corporate social responsibility and brand building

Rajagopal - In: International journal of business competition and … 6 (2018) 3, pp. 159-160

Persistent link: https://www.econbiz.de/10012038862

Editorial: growing trends of wellness tourism across international destinations

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 2, pp. 83-85

Persistent link: https://www.econbiz.de/10012039587

Crowd-based business models : using collective intelligence for market competitiveness

Rajagopal - 2021

Persistent link: https://www.econbiz.de/10012582652

Competitive branding strategies : managing performance in emerging markets

Rajagopal - 2019

Persistent link: https://www.econbiz.de/10012107346

Food tourism business model in emerging markets

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 171-173

Persistent link: https://www.econbiz.de/10012160458

Convergence of local enterprises with large corporations : bridging Industry 4.0 functions on broader business canvass

Rajagopal - In: Innovation, technology, and market ecosystems : …, (pp. 1-28). 2020

Persistent link: https://www.econbiz.de/10012121307

Transgenerational marketing : evolution, expansion, and experience

Rajagopal - 2020

Persistent link: https://www.econbiz.de/10012125370

Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 199-201

Persistent link: https://www.econbiz.de/10011937912

Impact of referrals on buying decisions and cognitive behaviour among aging consumers

Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138

Persistent link: https://www.econbiz.de/10012225281

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