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Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
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The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli - In: Psychology & marketing 26 (2009) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
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Standard vs custom products : variety, lead time, and price competition
Nan, Xiaoli; Rajagopalan, S. - In: Marketing science 28 (2009) 5, pp. 887-900
Persistent link: https://www.econbiz.de/10003900003
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The effects of mood and advertising context on ad memory and evaluations : the case of a competitive and a non-competitive ad context
Sar, Sela; Nan, Xiaoli; Myers, Jun Rong - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10008822606
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Coloring outside the lines : suggestions for making advertising theory more meaningful
Faber, Ronald J.; Duff, Brittany R. L.; Nan, Xiaoli - In: Advertising theory, (pp. 18-32). 2012
Persistent link: https://www.econbiz.de/10009526924
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It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra; Nan, Xiaoli - In: Health marketing quarterly 34 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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"As much calcium as a glass of milk!" : understanding American consumers’ preferences for fortified foods
Nan, Xiaoli; Verrill, Linda; Iles, Irina - In: Journal of food products marketing 23 (2017) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10011708044
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Advanced research methods and their applications on the nexus of energy efficiency and environment : evidence from five RCEP economies
Zhang, Feng; Huang, Yongming; Nan, Xiaoli - In: Economic research 35 (2022) 1,5, pp. 5676-5698
Persistent link: https://www.econbiz.de/10014416281
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Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10010151792
Cover Image
Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10010115983