Frosch, Dominick L.; May, Suepattra G.; Tietbohl, Caroline - In: Social Science & Medicine 73 (2011) 7, pp. 995-1002
Direct-to-consumer advertising (DTCA) of prescription drugs is the most common form of health communication Americans are exposed to. The effects of DTCA on prescription requests and utilization are well established, but little is known about the effects of advertisements on health behaviors....
