Oh, Jungmi; Fiorito, Susan S. - In: Journal of Fashion Marketing and Management: An … 6 (2002) 3, pp. 206-222
To be a dominant company (in other words, a long‐term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those customers’ product satisfaction. The purpose of this study was to identify clothing brand loyal customers regarding...
