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Marketing's reputation and influence in the firm

Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of business research : JBR 65 (2012) 3, pp. 446-452

Persistent link: https://www.econbiz.de/10009507161

Why do customers get more than they need? : how organizational culture shapes product capability decisions

Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B. - In: Journal of marketing 77 (2013) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009725675

Export planning orientation and its antecedents : evidence from exporting IT products

Lukas, Bryan A.; Whitwell, Gregory J.; Hill, Paul - In: Journal of business research : JBR 60 (2007) 12, pp. 1282-1289

Persistent link: https://www.econbiz.de/10003571180

The halo model of origin images : conceptualisation and initial empirical test

Josiassen, Alexander; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 253-266

Persistent link: https://www.econbiz.de/10009780524

Marketing's reputation and influence in the firm

Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of Business Research 65 (2012) 3, pp. 446-452

This study examines whether or not marketing's influence in the firm is fundamentally a reputation issue. Based on a sample of 122 senior executives of Australian firms operating in a wide range of manufacturing industries, empirical findings show that the marketing function's reputation in a...

Persistent link: https://www.econbiz.de/10010577266

Power and marketing

Merlo, Omar; Whitwell, Gregory J.; Lukas, Bryan A. - In: Journal of strategic marketing 12 (2004) 4, pp. 207-218

Persistent link: https://www.econbiz.de/10007228547

Marketing's reputation and influence in the firm

Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of business research : JBR 65 (2012) 3, pp. 446-453

Persistent link: https://www.econbiz.de/10009819656

Heuristics revisited: implications for marketing research and practice

Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Marketing theory 8 (2008) 2, pp. 189-204

Persistent link: https://www.econbiz.de/10009870681

Strategic type, market orientation, and the balance between adaptability and adaptation

Lukas, Bryan A. - 2009

Persistent link: https://www.econbiz.de/10003835842

Environmental influence and firm strategies in China : a coalignment perspective

Tan, Justin; Lukas, Bryan A. - In: Asian management matters : regional relevance and …, (pp. 253-270). 2000

Persistent link: https://www.econbiz.de/10001593051

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