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Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value

Fuchs, Matthias; Schreier, Martin - In: Journal of marketing research 60 (2023) 3, pp. 602-624

Persistent link: https://www.econbiz.de/10014294956

Blockchain meets marketing : opportunities, threats, and avenues for future research

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10014281888

Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275

Persistent link: https://www.econbiz.de/10014316574

The creator economy : an introduction and a call for scholarly research

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410

Persistent link: https://www.econbiz.de/10015057476

University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers

Maier, Lukas; Schreier, Martin; Baccarella, Christian V.; … - In: Journal of marketing 88 (2024) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10014582889

I didn't win! : an overlooked downside of crowdsourcing?

Karpukhina, Tatiana; Schreier, Martin; Janiszewski, Chris A. - In: Journal of interactive marketing 59 (2024) 1, pp. 42-58

Persistent link: https://www.econbiz.de/10014583034

Sales and self : the noneconomic value of selling the fruits of one's labor

Schnurr, Benedikt; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 86 (2022) 3, pp. 40-58

Persistent link: https://www.econbiz.de/10013258846

Connecting to place, people, and past : how products make us feel grounded

Eichinger, Isabel; Schreier, Martin; Van Osselaer, … - In: Journal of marketing 86 (2022) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10013258861

IJRM 2021-2024 : innovation, speed, diversity, let’s push things forward together

Schreier, Martin; Peres, Renana; Schweidel, David; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 807-810

Persistent link: https://www.econbiz.de/10013191767

Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von „Toolkits for User Innovation and Design“

Schreier, Martin - 2005

1 Einleitung -- 1.1 Hintergrund der Arbeit -- 1.2 Zielsetzung der Arbeit -- 1.3 Das realtheoretische Wissenschaftsmodell als Analyserahmen -- 1.4 Aufbau der Arbeit -- 2 Hintergrund: Paradigmen der Neuproduktentwicklung -- 2.1 Das „Manufacturer-active Paradigm“ — die traditionelle...

Persistent link: https://www.econbiz.de/10014019129