Lead users are proposed as a valuable resource for marketers in terms of the (1) development, (2) adoption, and (3) diffusion of new products. We present the first consumer study to provide evidence that the latter two suggestions are justified. First, we find that lead users demonstrate...

Generating ideas for new products used to be the exclusive domain of marketers, engineers, and/or designers. Users have only recently been recognized as an alternative source of new product ideas. Whereas some have attributed great potential to outsourcing idea generation to the “crowd” of...

Companies have recently begun to use the Internet to integrate their customers more actively into various phases of the new product development process. One such strategy involves empowering customers to cooperate in selecting the product concepts to be marketed by the firm. In such scenarios,...

In recent years, more and more consumer goods firms have started to tap into the creative potential of their user communities in order to fuel their new product development pipelines. While many have hailed this paradigm shift as a highly promising development for firms, there is hardly any...

Crowdfunding involves financing new ventures by relying on a large number of individual project backers who typically receive the venture’s new product as a reward for their financial support. In three experimental studies, it is revealed that crowdfunding participation increases the extent to...

In the traditional new product development process, manufacturers first explore user needs and then develop responsive products. Developing an accurate understanding of user needs is not simple or fast or cheap however, and the traditional approach is coming under increasing strain as user needs...

Kovarianzstrukturanalytische Erklärung studentischen Gründungsverhaltens anhand der Persönlichkeitskonstrukte "Risikopräferenz" und "Unabhängigkeitsstreben" sowie der subjektiven Wahrnehmung der Umfeldbedingungen [Nikolaus Franke, Christian Lüthje]<p>Dieses Arbeitspapier ist ebenfalls als...</p>