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Key research issues in user interaction with user toolkits in a mass customisation system

Franke, Nikolaus; Piller, Frank T. - In: International journal of technology management : IJTM 26 (2003) 5-6, pp. 578-599

Persistent link: https://www.econbiz.de/10006967671

Customization : a goldmine or a wasteland?

Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review 2 (2010) 2, pp. 26-33

Persistent link: https://www.econbiz.de/10009893814

Übergabe der Herausgeberschaft des JfB

Franke, Nikolaus; Speckbacher, Gerhard - In: Journal für Betriebswirtschaft : management review … 61 (2011) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10008993598

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods

Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3-4, pp. 273-294

Persistent link: https://www.econbiz.de/10008283585

Remaining within-cluster heterogeneity: a meta-analysis of the "dark side" of clustering methods

Franke, Nikolaus; Reisinger, Heribert; Hoppe, Daniel - In: Journal of marketing management : MM 25 (2009) 3, pp. 273-294

Persistent link: https://www.econbiz.de/10008416607

Die Einbindung des Kunden in den Innovationsprozess durch "Toolkits for User Innovation and Design"

Franke, Nikolaus - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 49 (2004) 1(202), pp. 38

Persistent link: https://www.econbiz.de/10008128363

The six identities of marketing: a vector quantization of research approaches

Franke, Nikolaus; Mazanec, Josef A. - In: European journal of marketing : EJM 40 (2006) 5, pp. 634-661

Persistent link: https://www.econbiz.de/10007222393

High-Potentials - Conjointanalytische Identifikation und empirisches Realbild zukünftiger kaufmännischer Führungseliten

Franke, Nikolaus - In: Journal of business economics : JBE 69 (1999) 8, pp. 889-912

Persistent link: https://www.econbiz.de/10007055772

Das Image von Taschenbuchverlagen

Franke, Nikolaus - In: Planung & Analyse : Zeitschrift für Marktforschung und … (1994) 6, pp. 59-61

Persistent link: https://www.econbiz.de/10007142497

IP Norms in Online Communities : How User-Organized Intellectual Property Regulation Supports Innovation

Bauer, Julia; Franke, Nikolaus; Tuertscher, Philipp - 2016

In many online communities, users reveal innovative and potentially valuable intellectual property (IP) under conditions that entail the risk of theft and imitation. When there is rivalry and formal IP law is not effective, this would lead to underinvestment or withholding of IP – unless...

Persistent link: https://www.econbiz.de/10014130163