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Complementary Drivers of New Product Development Performance: Cross‐Functional Coordination, Information System Capability, and Intelligence Quality

Bendoly, Elliot; Bharadwaj, Anandhi; Bharadwaj, Sundar - In: Production and operations management : an international … 21 (2012) 4, pp. 653-668

Persistent link: https://www.econbiz.de/10009993209

Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance

Bharadwaj, Sundar - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 98-102

Persistent link: https://www.econbiz.de/10011429345

On pluralistic scholarship : a comment on the research of P. Rajan Varadarjan

Bharadwaj, Sundar - In: Journal of strategic marketing 18 (2010) 2, pp. 103-111

Persistent link: https://www.econbiz.de/10003978347

Strategic ERP Extension and Use

Abdinnour-Helm, Sue (contributor); … - 2005

Strategic ERP Extension and Use provides practitioners and researchers with a window into the cutting edge strategic extension and the use of modern ERP systems, focusing on current use of ERP system implementation as well as outlooks for future developments for operations and strategic...

Persistent link: https://www.econbiz.de/10014477965

Essays on Deceptive Marketing Strategies

Tipton, Martha Myslinski - 2009

AbstractEssays on Deceptive Marketing StrategiesBy Martha Myslinski TiptonThis set of studies focuses on the antecedents and consequences ofdeceptivemarketing. The first essay explores how marketing actions candestroy value byexamining the stock market reaction to the exposure of...

Persistent link: https://www.econbiz.de/10009480850

Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?

Bharadwaj, Sundar; Menon, Anil - In: The journal of product innovation management : an … 17 (2000) 6, pp. 424-434

Persistent link: https://www.econbiz.de/10006282184

Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry Into the Causes of Market Growth

Bharadwaj, Sundar; Clark, Terry; Kulviwat, Songpol - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 347-359

Persistent link: https://www.econbiz.de/10006149760

Discussion

Bharadwaj, Sundar; Menon, Anil - In: Quality management journal : QMJ 4 (1997) 3, pp. 107-109

Persistent link: https://www.econbiz.de/10005979729

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity

Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing 75 (2011) 6, pp. 87-105

Persistent link: https://www.econbiz.de/10009796382

A meta-analysis of the determinants of organic sales growth

Bahadir, S.Cem; Bharadwaj, Sundar; Parzen, Michael - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 263-275

Persistent link: https://www.econbiz.de/10008324630