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Innovation process: new business development : systematic pursuit of innovation at DSM Composite Resins
Vunder Fontana, Kadri
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
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(pp. 423-433)
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2007
Persistent link: https://www.econbiz.de/10003507326
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Konstruktiver Challenger
Vunder Fontana, Kadri
- In:
Marketing-Kaleidoskop : Akzente und Suchfelder für ein …
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(pp. 223-224)
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2018
Persistent link: https://www.econbiz.de/10012003896
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