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Analysing the adoption of Customer Relationship Management in Indian service sector : an empirical study
Sangle, Purnima S.; Verma, Sanjeev - In: International journal of electronic customer … 2 (2008) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10009887505
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Do consumers respond differently to advertising stimuli : an empirical study
Verma, Sanjeev - In: South Asian journal of management : SAJM 16 (2009) 3, pp. 71-85
Persistent link: https://www.econbiz.de/10009892127
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An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009885480
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Do all advertising appeals influence consumer purchase decision : an exploratory study
Verma, Sanjeev - In: Global business review 10 (2009) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10003902624
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Psychological interventions in promoting sustainable consumption behaviour : an empirical study
Verma, Sanjeev - In: International journal of business innovation and research 8 (2014) 4, pp. 373-384
Persistent link: https://www.econbiz.de/10010401039
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Do consumers respond differently to advertising stimuli : an empirical study
Verma, Sanjeev - In: South Asian journal of management : SAJM 16 (2009) 3, pp. 71-85
Persistent link: https://www.econbiz.de/10003910833
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
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Harnessing the benefit of social networking sites for intentional social action : determinants and challenges
Verma, Sanjeev - In: Vision : the journal of business perspective 19 (2015) 2, pp. 104-111
Persistent link: https://www.econbiz.de/10011487810