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The brand value continuum : countering co-destruction of destination branding in social media through storytelling

Lund, Niels Frederik; Scarles, Caroline; Cohen, Scott A. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1506-1521

Persistent link: https://www.econbiz.de/10012310019

User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding

Jojomon, N. A.; Manu, C. - In: International journal of Indian culture and business … 29 (2023) 4, pp. 476-489

Persistent link: https://www.econbiz.de/10014331604

Online brand advocacy for destinations : the role of destination management, experience, and satisfaction

Aksoy, Nilsah Cavdar; Yazici, Nihal - In: Journal of vacation marketing 31 (2025) 2, pp. 406-423

Persistent link: https://www.econbiz.de/10015425078

On-line destination branding : an investigation into the divergence between brand goals and on-line implementation

Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604

Persistent link: https://www.econbiz.de/10010470486

The utilization of social media marketing in destination management organizations

Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018

The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. The use of social media revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the...

Persistent link: https://www.econbiz.de/10011941220

Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example

Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286

Persistent link: https://www.econbiz.de/10012593253

#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic

Ketter, Eran; Avraham, Eli - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 819-832

Persistent link: https://www.econbiz.de/10012649891

Online reputation management in tourism : emerging themes, theories, problems, and solutions

Rialti, Riccardo; Kvítková, Zuzana; Makovník, Tomáš - In: Online reputation management in destination and …, (pp. 3-25). 2023

Persistent link: https://www.econbiz.de/10014284874

Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality

Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023

Persistent link: https://www.econbiz.de/10014287208

The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-15

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...

Persistent link: https://www.econbiz.de/10015406477