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An augmented model of customer...
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Advertising effects
23
Werbewirkung
23
Consumer behaviour
22
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22
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16
Television advertising
16
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14
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Bellman, Steven
68
Varan, Duane
35
Schweda, Anika
13
Johnson, Eric J.
12
Lohse, Gerald
8
Robinson, Jennifer A.
8
Treleaven-Hassard, Shiree
8
Kennedy, Rachel
7
Nenycz-Thiel, Magda
5
Rossiter, John R.
5
Cohen, Justin
4
Lee, Richard
4
Murphy, Jamie
4
Rask, Amy
4
Saeed, Muhammad Rashid
4
Wooley, Brooke
4
Beal, Virginia
3
Bogomolova, Svetlana
3
Hartnett, Nicole
3
Khan, Huda
3
Lohse, Gerald L.
3
Moe, Wendy W.
3
Murray, Kyle B.
3
Potter, Robert F.
3
Simmonds, Lucy
3
Anesbury, Zachary William
2
Barwise, Patrick
2
Bruwer, Johan
2
Ciorciari, Joseph
2
Fader, Peter S.
2
Faulkner, Margaret
2
Gold, Joshua
2
Lockshin, Lawrence S.
2
Michelon, Aaron
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O'Farrell, James
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Page, Bill
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Qiu, Lili
2
Sharp, Byron
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Yang, Song
2
Ariely, Dan
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Journal of advertising research
12
Journal of marketing communications
6
Journal of business research : JBR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Journal of Marketing
2
European journal of marketing
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of the Academy of Marketing Science
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business Research
1
Journal of Economic Psychology
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1
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ECONIS (ZBW)
48
OLC EcoSci
13
RePEc
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010145084
Saved in:
12
Using Internet Behavior to Deliver Relevant Television Commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10010109605
Saved in:
13
A Proposed Model for Explaining and Measuring Web Ad Effectiveness
Rossiter, John R.
;
Bellman, Steven
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10008121050
Saved in:
14
Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders - Personal video recorders (PVRs) may increase advertising avoidance but they also enable new advertising models, such as "telescopic advertising." These interactive advertisements, which ask viewers to "click" for more video content, can out-perform traditional 30-second advertisements and also long-form ...
Reading, Nicholas
;
Bellman, Steven
;
Varan, Duane
; …
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10007379252
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15
Interactive TV advertising: iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-840
Persistent link: https://www.econbiz.de/10009967324
Saved in:
16
The Residual Impact of Avoided Television Advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009976422
Saved in:
17
The Effectiveness of Branded Mobile Phone Apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-201
Persistent link: https://www.econbiz.de/10009289867
Saved in:
18
Productive play time: the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.
;
Bellman, Steven
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 376-392
Persistent link: https://www.econbiz.de/10008994044
Saved in:
19
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-379
Persistent link: https://www.econbiz.de/10010034185
Saved in:
20
The Impact of Comedic Violence on Viral Advertising Effectiveness
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10008395101
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