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An augmented model of customer...
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Advertising effects
23
Werbewirkung
23
Consumer behaviour
22
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22
Fernsehwerbung
16
Television advertising
16
Advertising
14
Werbung
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Online-Marketing
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Eye-tracking
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English
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Bellman, Steven
68
Varan, Duane
35
Schweda, Anika
13
Johnson, Eric J.
12
Lohse, Gerald
8
Robinson, Jennifer A.
8
Treleaven-Hassard, Shiree
8
Kennedy, Rachel
7
Nenycz-Thiel, Magda
5
Rossiter, John R.
5
Cohen, Justin
4
Lee, Richard
4
Murphy, Jamie
4
Rask, Amy
4
Saeed, Muhammad Rashid
4
Wooley, Brooke
4
Beal, Virginia
3
Bogomolova, Svetlana
3
Hartnett, Nicole
3
Khan, Huda
3
Lohse, Gerald L.
3
Moe, Wendy W.
3
Murray, Kyle B.
3
Potter, Robert F.
3
Simmonds, Lucy
3
Anesbury, Zachary William
2
Barwise, Patrick
2
Bruwer, Johan
2
Ciorciari, Joseph
2
Fader, Peter S.
2
Faulkner, Margaret
2
Gold, Joshua
2
Lockshin, Lawrence S.
2
Michelon, Aaron
2
O'Farrell, James
2
Page, Bill
2
Qiu, Lili
2
Sharp, Byron
2
Yang, Song
2
Ariely, Dan
1
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Journal of advertising research
12
Journal of marketing communications
6
Journal of business research : JBR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Journal of Marketing
2
European journal of marketing
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of the Academy of Marketing Science
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business Research
1
Journal of Economic Psychology
1
Journal of advertising
1
Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & Marketing
1
Working paper series
1
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ECONIS (ZBW)
48
OLC EcoSci
13
RePEc
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
32
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
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33
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
34
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
35
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
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36
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
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37
Productive play time : the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.
;
Bellman, Steven
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10009295488
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38
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
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39
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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40
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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