"Not long ago, wearing real fur was a signal of wealth and status. Now, it's a signal of ignorance. Thanks to luxury rental and resale services, these day anyone can walk around in a Gucci belt. But not everyone knows that Rimowa dropped a new suitcase or who made their food and clothes....

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Introduction: The Modern Aspiration Economy -- 1 To Hack Growth, Brands Have to Hack Culture First -- 2 Three Models of Social Influence -- 3 Why Taste Communities are the Future of Marketing --...