<title>ABSTRACT</title> Retaining students is becoming increasingly important for institutions offering higher education. Thus, ideas from relationship marketing (RM) should be of great interest to university and college officials entrusted with student enrollment and retention. The RM approach means that...

In the global economy regions fight a two-front 'war' to attract young people. On the one hand, they compete against more urban areas because young people leave home to study and do not return to their home region ('brain drain'). On the other hand, they struggle to attract new residents,...

The purpose is to analyze impacts of switching costs on customer attitude loyalty to an airport operator in a Norwegian multi-airport region. A sample of 167 respondents is analyzed by a structural equations modelling approach. Irrespective of customers’ perceptions of switching costs, service...

Purpose – In social psychology literature, gender is often an important predictor of differential outcomes. However, gender as it influences consumer behavior has not attracted much research interest in a retailing context. The main purpose of this paper is to analyze associations between...

Purpose – The purpose of this paper is to analyze associations between practitioners' perception of marketing and business performance, and discuss possible implications for marketing education. Design/methodology/approach – A survey was conducted in Norwegian companies in the furniture and...