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Perceptions of offensive adver...
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Consumer behaviour
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Advertising
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English
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Fam, Kim-Shyan
89
Waller, David S.
50
Waller, David
22
Yang, Zhilin
19
Fam, Kim Shyan
10
Richard, James E.
9
Merrilees, Bill
8
Cheah, Jun-Hwa
7
Hiram Ting
7
Holdsworth, David K.
7
Li, Yongqiang
7
Polonsky, Michael Jay
7
Seo, Yuri
7
Shyan Fam, Kim
7
Fam, Kim
6
Fam, Kim-shyan
5
Krisjanous, Jayne
5
Polonsky, Michael J.
5
Grohs, Reinhard
4
Hyman, Mike
4
Jozsa, Laszlo
4
Kadirov, Djavlonbek
4
Kerr, Gayle
4
McNeill, Lisa S.
4
Cai, Shaohan
3
Cham, Tat Huei
3
Chung, Kim Choy
3
Chung, Kim-choy
3
Cruz, Angela Gracia B.
3
Deshpande, Sameer
3
Dickinson, Sonia
3
Erdogan, B. Zafer
3
Fam, Kim‐Shyan
3
Gazley, Aaron
3
Lanasier, Evi V.
3
Noguti, Valeria
3
Plimmer, Geoff
3
Zeng, Fue
3
Zhang, Honghong
3
Biggemann, Sergio
2
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
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Asia Pacific Journal of Marketing and Logistics
10
Journal of business ethics : JOBE
9
Asia Pacific journal of marketing and logistics
8
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Islamic marketing : JIMA
5
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5
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4
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4
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Qualitative market research : an international journal
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The journal of consumer marketing
4
European Journal of Marketing
3
Journal of Consumer Marketing
3
Journal of consumer behaviour : an international research review
3
Psychology & marketing
3
The international review of retail, distribution and consumer research
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia-Pacific journal of business administration
2
International marketing review
2
Journal of Business Ethics
2
Journal of Business Research
2
Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
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Journal of marketing
2
Journal of marketing analytics : JMA
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Journal of marketing communications
2
Journal of retailing and consumer services
2
Qualitative Market Research: An International Journal
2
The open business journal
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The service industries journal
2
Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
2
Arts and the Market
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Australasian marketing journal
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Australian journal of management
1
Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]
1
Corporate Communications: An International Journal
1
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
36
RePEc
4
USB Cologne (EcoSocSci)
2
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1
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
2
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim-Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
3
Agency-client relationship factors across life-cycle stages
Fam, Kim-Shyan
;
Waller, David S.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
Saved in:
4
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
5
Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
6
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
7
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
8
Attributes of likeable television commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
9
How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption
Cui, Hong‐jing
;
Fam, Kim-Shyan
;
Zhao, Tai‐yang
;
Xu, Wei
- In:
Journal of Consumer Behaviour
19
(
2019
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012188913
Saved in:
10
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel
;
Fam, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
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