Many studies have shown that market orientation is important for firms because it has a positive impact on performance. However, several studies have indicated that the relation between a firm’s market orientation and its success is sometimes weak and that moderating variables need to be...

Purpose – The paper seeks to analyse and discuss the impact of information technology competence and relationship management on relationship value and relationship profitability. Design/methodology/approach – The paper draws on an empirical study of 123 relationships. The data are analysed...

Suppliers do not only maintain relationships with customers for the customers’ benefits but also for their own sake. Various important value‐creating functions of business relationships with customers have been identified in the past. However, the preconditions of this inter‐organizational...