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A review and evaluation of met...
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Consumer behaviour
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English
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Steenkamp, Jan-Benedict E. M.
95
Dekimpe, Marnik G.
37
Geyskens, Inge
36
Krishnan, Rekha
20
Gielens, Katrijn
17
Deleersnyder, Barbara
16
Steenkamp, Jan-Benedict
7
Jong, Martijn G. de
6
Kumar, Nirmalya
6
Kushwaha, Tarun
6
Wuyts, Stefan
6
Gijsbrechts, Els
5
Heerde, Harald J. van
5
Steenkamp, Jan-Benedict E.M.
5
Batra, Rajeev
4
Baumgartner, Hans
4
Burgess, Steven M.
4
Hanssens, Dominique M.
4
Koll, Oliver
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Kozhikode, Rajiv Krishnan
4
Lamey, Lien
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Nijs, Vincent R.
4
Alden, Dana L.
3
Braak, Anne M. ter
3
Fox, Jean-Paul
3
Gijsenberg, Maarten J.
3
Hofstede, Frenkel ter
3
Janowicz-Panjaitan, Martyna
3
Kalaignanam, Kartik
3
Keller, Kristopher Oliver
3
Raassens, Néomie
3
Trijp, Hans van
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Tuli, Kapil R.
3
Van de Gucht, Linda M.
3
Wedel, Michel
3
Ailawadi, Kusum L.
2
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2
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2
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Brand management ; Vol. 4
1
Business horizons
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Developmental challenges in marketing research
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Emerging challenges to energy security in the Asia Pacific region
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Energy & environment
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Faculteit der Economische en Toegepaste Economische Wetenschappen
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Fundamentals of marketing research ; Vol. 6
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Handbook of marketing and finance
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ECONIS (ZBW)
115
OLC EcoSci
21
RePEc
11
Other ZBW resources
5
BASE
1
USB Cologne (EcoSocSci)
1
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1
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha
;
Geyskens, Inge
;
Steenkamp, …
- In:
Strategic management journal
37
(
2016
)
12
,
pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
Saved in:
2
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
3
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
4
Transaction cost economics and the roles of national culture : a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 252-270
Persistent link: https://www.econbiz.de/10009524893
Saved in:
5
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
6
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
7
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
8
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
9
A review and meta-analysis of country-of-origin research
Verlegh, Peeter W. J.
;
Steenkamp, Jan-Benedict E. M.
- In:
Journal of economic psychology : research in economic …
20
(
1999
)
5
,
pp. 521-546
Persistent link: https://www.econbiz.de/10001443961
Saved in:
10
Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.
;
Burgess, Steven M.
-
1999
Persistent link: https://www.econbiz.de/10001463749
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