Slyke, Craig Van; Belanger, France; Comunale, Christie L. - In: Journal of Electronic Commerce in Organizations (JECO) 7 (2009) 2, pp. 22-43
For e-commerce to grow, customers must trust organizations with which they interact. In this article, we propose and test a theoretically-derived model of trustworthiness of Web merchants in general. Trustworthiness is influenced by behavioral, competence, and attitudinal beliefs. Findings...