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Retailing: store and customer level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204936
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Maximizing profits for a multi-category catalog retailer
George, Morris; Kumar, V.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 4, pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
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Emerging issues in retailing research
Grewal, Dhruv; Levy, Michael - In: Journal of retailing 85 (2009) 4, pp. 522-526
Persistent link: https://www.econbiz.de/10003933710
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Retail success and key drivers
Grewal, Dhruv; Krishnan, Ram; Levy, Michael; Munger, Jeanne - In: Retailing in the 21st century : current and future trends, (pp. 15-30). 2010
Persistent link: https://www.econbiz.de/10003936864
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Marketing
Grewal, Dhruv; Levy, Michael - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009269219
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Evolving pricing practices : the role of new business models
Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: The journal of product & brand management 20 (2011) 7, pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
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Marketing
Grewal, Dhruv; Levy, Michael - 2014 - 4. ed
Persistent link: https://www.econbiz.de/10009742269
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Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: Journal of retailing 88 (2012) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
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Marketing
Grewal, Dhruv; Levy, Michael - 2016 - Fifth edition
Persistent link: https://www.econbiz.de/10010499429
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Marketing
Grewal, Dhruv; Levy, Michael - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003789121