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Brand equity and the value of marketing assets
Brodie, Roderick J.; Glynn, Mark S. - In: Marketing theory : a student text, (pp. 379-385). 2010
Persistent link: https://www.econbiz.de/10003950918
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The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European journal of marketing : EJM 46 (2012) 9, pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - In: Marketing theory 6 (2006) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10007599869
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Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J. - In: New Zealand economic papers 19 (1985), pp. 35-59
Persistent link: https://www.econbiz.de/10001009611
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Academic interface with marketing practice : leading and following and not losing the way?
Brodie, Roderick J. - In: Australasian marketing journal 18 (2010) 3, pp. 177-178
Persistent link: https://www.econbiz.de/10008653779
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From goods to service branding : an integrative perspective
Brodie, Roderick J. - In: Marketing theory 9 (2009) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
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Service branding : enabling, making and delivering promises
Brodie, Roderick J. - In: The Routledge companion to contemporary brand management, (pp. 509-523). 2016
Persistent link: https://www.econbiz.de/10011515472
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No one measure fits al : towards a meaningful portfolio of research performance measures ; commentary on the Soutar, Wilkinson, & Young article
Brodie, Roderick J. - In: Australasian marketing journal 23 (2015) 2, pp. 165-166
Persistent link: https://www.econbiz.de/10011338621
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563