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Exploring the auditory dimension of corporate identity management

Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107

Persistent link: https://www.econbiz.de/10009156917

Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension

Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10008991209

The end of silence? : qualitative findings on corporate auditory identity form the UK

Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436

Persistent link: https://www.econbiz.de/10011612608

Remodelling the corporate visual identity construct : A reference to the sensory and auditory dimension

Bartholmé, Roland H.; Melewar, T. C. - In: Corporate Communications: An International Journal 16 (2011) 1, pp. 53-64

Purpose – Despite a well‐established corporate identity construct there is still ambiguity and disorientation regarding the corporate visual identity construct. The purpose of this paper is to investigate the inconsistent use of terminologies such as “symbolism” and “corporate...

Persistent link: https://www.econbiz.de/10014691771

Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective

Bartholmé, Roland H.; Melewar, T. C. - In: The marketing review 9 (2009) 2, pp. 155-169

Persistent link: https://www.econbiz.de/10009853149

Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension

Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10008927091

Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension

Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-65

Persistent link: https://www.econbiz.de/10008786029

Editorial: nation branding : issues, insights and impacts

Melewar, T. C. - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 5-6

Persistent link: https://www.econbiz.de/10009741998

The notion of relationship in branding

Melewar, T. C. - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 95-96

Persistent link: https://www.econbiz.de/10009524653

Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation

Roslin, Rosmimah Mohd; Melewar, T. C. - In: Journal of Asia Pacific business 3 (2001) 2, pp. 5-36

Persistent link: https://www.econbiz.de/10001605357