Gu, Zhengrong; Johnson, Garrett A.; Kobayashi, Shunto J. - 2025
As regulators seek to balance user privacy with publisher sustainability, Google's Privacy Sandbox offers a potential … Privacy Sandbox, a suite of privacy-enhancing technologies for online advertising. Leveraging an open, industry-wide field … experiment, we partner with a major ad management firm to evaluate over 200 million ad impressions across more than 5 …