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The determinants of online sec...
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Consumer behaviour
14
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Social Web
8
Social web
8
Advertising effects
7
Werbewirkung
7
Cause-related marketing
6
Internet marketing
6
Online-Marketing
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native advertising
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Youn, Seounmi
28
Lee, Mira
19
Kim, Hyuksoo
6
Jeong, Hyun Ju
3
Kim, Mikyoung
3
COLE, RICHARD T.
2
Cole, Richard T.
2
Hove, Thomas
2
Kim, Seunghyun
2
LEE, MIRA
2
Paek, Hye-Jin
2
QUILLIAM, ELIZABETH TAYLOR
2
Quilliam, Elizabeth Taylor
2
Rodgers, Shelly
2
YOUN, SEOUNMI
2
Yoon, Doyle
2
Austin, Manila
1
Bang, Juyoung
1
CHOI, YOONHYEUNG
1
Choi, Yoonhyeung
1
Dodoo, Naa Amponsah
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Doyle, Kenneth
1
Edwards, Steven M.
1
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1
Faber, Ronald J.
1
Jennings, Michael
1
Jin, Seunga Venus
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1
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of Consumer Behaviour
4
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Asia marketing journal
2
Journal of business research : JBR
2
Journal of marketing communications
2
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1
Advertising, promotion, and new media
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
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Social Indicators Research
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ECONIS (ZBW)
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5
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In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
2
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi
;
Lee, Mira
- In:
Advertising, promotion, and new media
,
(pp. 320-347)
.
2015
Persistent link: https://www.econbiz.de/10011708759
Saved in:
3
Electronic word of mouth (eWOM) : how eWOM platforms influence consumer product judgement
Lee, Mira
;
Youn, Seounmi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 473-499
Persistent link: https://www.econbiz.de/10003874753
Saved in:
4
Determinants of online privacy concern and its influence on privacy protection behaviors among young adolescents
Youn, Seounmi
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 389-418
Persistent link: https://www.econbiz.de/10009531913
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5
Parental influence and teens' attitude toward online privacy protection
Youn, Seounmi
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
3
,
pp. 362-388
Persistent link: https://www.econbiz.de/10003764209
Saved in:
6
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
7
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
8
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
9
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
10
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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