Chib, Siddhartha; Seetharaman, P.B.; Strijnev, Andrei - In: Econometric models in marketing, (pp. 57-92). 2002
Empirical studies in Marketing have typically characterized a household's purchase incidence decision, i.e. the … household's decision of whether or not to buy a product on a given shopping visit, as being independent of the household …'s purchase incidence decisions in other product categories. These decisions, however, tend to be related both because product …
