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Left behind expectations : how to prevent CRM implementations from failing

Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 34-41

Persistent link: https://www.econbiz.de/10008697205

The Impact of Technological and Organizational Implementation of CRM on Customer Acquisition, Maintenance, and Retention

Becker, Jan U.; Greve, Goetz; Albers, Sönke - 2009

In recent years, customer relationship management (CRM) has been a topic of the utmost importance for scholars and managers. Despite the evidence provided by numerous empirical studies, many companies that have implemented CRM systems report unsatisfactory levels of improvement. This study...

Persistent link: https://www.econbiz.de/10014209414

Left behind expectations : how to prevent CRM implementations from failing

Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: GfK marketing intelligence review 2 (2010) 2, pp. 34-41

Persistent link: https://www.econbiz.de/10009893813

The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention

Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-216

Persistent link: https://www.econbiz.de/10008898991

The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention

Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-215

Persistent link: https://www.econbiz.de/10008283564

Kundenwertprognose

Albers, Sönke; Greve, Goetz - In: Prognoserechnung, (pp. 431-438). 2005

Persistent link: https://www.econbiz.de/10002740455

Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen

Greve, Goetz - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003307847

Funktionen des E-Commerce für Dienstleistungsunternehmen

Albers, Sönke; Becker, Jan U. - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 399-416). 2001

Persistent link: https://www.econbiz.de/10001599012

Individualmarketing im M-Commerce

Albers, Sönke; Becker, Jan U. - In: Strategien im M-Commerce : Grundlagen, Management, …, (pp. 71-84). 2001

Persistent link: https://www.econbiz.de/10001632594

Messung von Zahlungsbereitschaften und ihr Einsatz für die Preisbündelung : eine anwendungsorientierte Darstellung am Beispiel digitaler TV-Programme

Albers, Sönke; Becker, Jan U.; Clement, Michel; … - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10003415616