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Consumer Response to and Choice of Customized versus Standardized Systems

Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - 2009

Recent research on customization suggests that a need exists to examine conditions under which selling customized versus non-customized offerings will be more beneficial to vendors. To this end, this paper empirically evaluates consumer response to and choice of customized systems (offerings...

Persistent link: https://www.econbiz.de/10014046517

Nonverbal cues-based first impressions: impression formation through exposure to static images

Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179

Persistent link: https://www.econbiz.de/10003508101

Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions

Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of Consumer Psychology 32 (2021) 4, pp. 652-663

Persistent link: https://www.econbiz.de/10012632904

Choosing what to choose from : Preference for inclusion over exclusion when constructing consideration sets from large choice sets

Goodman, Joseph; Walker Reczek, Rebecca - In: Journal of Behavioral Decision Making 34 (2020) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10012272577

"Choozing" the best spelling : consumer response to unconventionally spelled brand names

Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905

Persistent link: https://www.econbiz.de/10014432738

How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change

Winterich, Karen Page; Walker Reczek, Rebecca; Makov, Tamar - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1475-1494

Persistent link: https://www.econbiz.de/10015192915

Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments

Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233

Persistent link: https://www.econbiz.de/10003923189

The sustainability liability : potential negative effects of ethicality on product preference

Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31

Persistent link: https://www.econbiz.de/10009237717

Using behavioral experiments to expand our horizons and deepen our understanding of logistics and supply chain decision making

Knemeyer, A. Michael; Walker Reczek, Rebecca - In: Journal of business logistics : JBL 32 (2011) 4, pp. 296-302

Persistent link: https://www.econbiz.de/10009426868

The devil you (don't) know : interpersonal ambiguity and inference making in competitive contexts

Norton, David A.; Lamberton, Cait Poynor; Walker … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 239-254

Persistent link: https://www.econbiz.de/10009786439