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Studies on business interactio...
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B-to-B-Marketing
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LaPlaca, Peter J.
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52
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5
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5
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4
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
104
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Innovation in business networks
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
43
(
2014
)
3
,
pp. 359-360
Persistent link: https://www.econbiz.de/10010371789
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2
Editorial: To compete or not to compete? : that is the question!
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 177-179
Persistent link: https://www.econbiz.de/10010364546
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3
Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
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4
The new role of the marketing professional : 1977 business proceedings
LaPlaca, Peter J.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10001412443
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5
Industrial marketing management : cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
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6
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
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7
Assessing risk in strategic planning
Shah, Kiran
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
10
(
1981
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10002808520
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8
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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9
A note on knowledge development in marketing
Hajikhani, Amjad
;
LaPlaca, Peter J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 11-39)
.
2012
Persistent link: https://www.econbiz.de/10009532811
Saved in:
10
Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing"
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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