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A knowledge discovery method based on gentic-fuzzy systems for obtaining consumer behaviour patterns : an empirical application to a web-based trust model

Casillas, Jorge; Martínez-Loṕez, Francisco J. - In: International journal of management and decision making … 10 (2009) 5/6, pp. 402-428

Persistent link: https://www.econbiz.de/10009865583

A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing

Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of Business Research 66 (2013) 9, pp. 1332-1337

The study here highlights the potential that analytical methods based on Knowledge Discovery in Databases (KDD) methodologies have to aid both the resolution of unstructured marketing/business problems and the process of scholarly knowledge discovery. The authors present and discuss the...

Persistent link: https://www.econbiz.de/10011050107

A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing

Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337

Persistent link: https://www.econbiz.de/10009756007

Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights

Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495

Persistent link: https://www.econbiz.de/10009774211

Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application

Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Industrial marketing management : the international … 42 (2013) 4, pp. 532-543

Persistent link: https://www.econbiz.de/10009777573

Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems

Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 38 (2009) 7, pp. 714-731

Persistent link: https://www.econbiz.de/10003893179

A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing

Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337

Persistent link: https://www.econbiz.de/10010121565

Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights

Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495

Persistent link: https://www.econbiz.de/10010121636

Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application

Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Industrial marketing management : the international … 42 (2013) 4, pp. 532-543

Persistent link: https://www.econbiz.de/10010121640

Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems

Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 38 (2009) 7, pp. 714-731

Persistent link: https://www.econbiz.de/10008317132