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Approach and avoidance motivation : investigating hedonic consumption in a retail setting
Arnold, Mark J.; Reynolds, Kristy E. - In: Journal of retailing 88 (2012) 3, pp. 399-411
Persistent link: https://www.econbiz.de/10009622988
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Regulatory focus intensity and evaluations of retail experiences
Arnold, Mark J.; Reynolds, Kristy E.; Jones, Michael A.; … - In: Psychology & marketing 31 (2014) 11, pp. 958-975
Persistent link: https://www.econbiz.de/10010460837
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Exploring consumers' attitude towards relationship marketing
Jones, Michael A.; Reynolds, Kristy E.; Arnold, Mark J.; … - In: The journal of services marketing 29 (2015) 3, pp. 188-199
Persistent link: https://www.econbiz.de/10011309001
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The creative knife : does interference dull the edge of creativity effectiveness?
Lehnert, Kevin; Till, Brian; Coble, Kyle; Arnold, Mark J. - In: Journal of advertising 52 (2023) 4, pp. 558-577
Persistent link: https://www.econbiz.de/10014339493
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon; Bae, Mueun; Zhao, Hongxin; Kim, Seung H.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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On the determinants of post-entry strategic positioning of foreign firms in a host market : a "strategy tripod" perspective
Xie, Yu Henry; Zhao, Hongxin John; Xie, Qian Jane; … - In: International business review : the official journal of … 20 (2011) 4, pp. 477-490
Persistent link: https://www.econbiz.de/10009234789
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Regulatory focus : reward fit as a determination of loyalty program success
Tugut, Meltem; Arnold, Mark J. - 2011
Persistent link: https://www.econbiz.de/10010191043
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An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Mariadoss, Babu John; Echambadi, Raj; Arnold, Mark J.; … - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 704-719
Persistent link: https://www.econbiz.de/10008779094