This article sets out a research program that examines the dynamics of gifting behavior of long-term committed dyadic relationships--married couples. Our research considers the findings of a study in which the reported gifting behavior of couples reveals two gifting rulebooks; the first rulebook...

Brunk (2010) investigates consumer's perceptions of corporate ethics. The topic of the manuscript is an important one and congratulations to Brunk is due on a job well done. Particularly, a great job is done of delineating a comprehensive set of issues that may evoke un/ethical perceptions of...