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Participation rates and gross revenue vs. promotion and exposure: Advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites

Cooper, Coyte G.; Weight, Erianne A. - In: Sport Management Review 14 (2011) 4, pp. 399-408

Athletic department websites have become a centerpiece of institutional athletic marketing efforts. Every Division I NCAA athletic department currently has a website, and these websites have become a significant element in communication brand-building efforts (NCAA Members, 2006). A primary...

Persistent link: https://www.econbiz.de/10010871514

Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites

Cooper, Coyte G.; Weight, Erianne A. - In: Sport management review 14 (2011) 4, pp. 399-408

Persistent link: https://www.econbiz.de/10009890519

Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites

Cooper, Coyte G.; Weight, Erianne A. - In: Sport management review 14 (2011) 4, pp. 399-408

Persistent link: https://www.econbiz.de/10009390338

Collaborative marketing at the NWCA National Duals

Cooper, Coyte G. - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 244-253

Persistent link: https://www.econbiz.de/10009869649

The motivational preferences of consumers attending multiple NCAA wrestling events

Cooper, Coyte G. - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 33-40

Persistent link: https://www.econbiz.de/10009231839

Collaborative marketing at the NWCA National Duals

Cooper, Coyte G. - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 244-253

Persistent link: https://www.econbiz.de/10008809616

The coach-educator : NCAA Division I coach perspectives about an integrated university organizational structure

Weight, Erianne A.; Cooper, Coyte; Popp, Nels - In: Journal of sport management : the official journal of … 29 (2015) 5, pp. 510-522

Persistent link: https://www.econbiz.de/10011384445