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The authors examine the significance of formal processes for market information acquisition and use as antecedents to success of Chinese new ventures. Building on insights from the entrepreneurial planning literature, the authors construct a theoretical model in which formal processes for market...
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The authors examine the performance impact of formal market information processes. Specifically, a theoretical model is developed that hypothesizes that formal processes for market information acquisition and utilization have direct and positive main effects on new venture success and is then...
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