During December 2007 and January 2008, telephone surveys were used to randomly sample Waikato, New Zealand residents. The purpose of the surveys was to determine whether respondents valued native bird conservation programmes in their area. We elicited the contingent valuation approach to...

Several New Zealand studies have placed a value on recreation. Very few have placed a value on native birdlife. In December 2007 and January 2008, we conducted a phone survey in the Waikato Region of New Zealand. 207 people answered 13 questions on native birds. 97% of respondents enjoy having...