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Developing Research on Public Policy and Marketing

Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 132-136

Persistent link: https://www.econbiz.de/10007069705

II The Sages Speak: Invited Essays on Scholarly Research in Marketing - The Sages Speak ...

Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 112-113

Persistent link: https://www.econbiz.de/10007023554

I Special Issue on the Dimensions of Marketing's Relationship to Society - Marketing Scholars' Roles in the Policy Arena: An Opportunity for Discourse on Direct-to-Consumer Advertising

Farris, Paul W.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 3-6

Persistent link: https://www.econbiz.de/10007023563

I Special Issue on the Dimensions of Marketing's Relationship to Society - Exploring Marketing's Relationship to Society

Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10007023564

Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development

Wilkie, William L.; Moore, Elizabeth S. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 116-146

Persistent link: https://www.econbiz.de/10007029896

Consortium Survey on Marketing and Society Issues: Summary and Results

Wilkie, William L.; Moore-Shay, Elizabeth S. - In: Journal of macromarketing : examining the interactions … 17 (1997) 2, pp. 89-95

Persistent link: https://www.econbiz.de/10006921454

Marketing academics at the FTC : the inside story

Wilkie, William L.; Murphy, Patrick E. - In: Journal of historical research in marketing 5 (2013) 1, pp. 124-140

Persistent link: https://www.econbiz.de/10010146788

Macromarketing as a Pillar of Marketing Thought

Wilkie, William L.; Moore, Elizabeth S. - In: Journal of macromarketing : examining the interactions … 26 (2006) 2, pp. 224-232

Persistent link: https://www.econbiz.de/10007386960

Expanding our understanding of marketing in society

Wilkie, William L.; Moore, Elizabeth S. - In: Journal of the Academy of Marketing Science 40 (2011) 1, pp. 53-74

Persistent link: https://www.econbiz.de/10009814718

Marketing academics at the FTC: the inside story

Wilkie, William L.; Murphy, Patrick E. - In: Journal of Historical Research in Marketing 5 (2013) 1, pp. 124-140

Purpose – The purpose of this article is to present an inside look at the history of a little‐known but interesting initiative in the marketing field, one that involved the infusion of marketing thought into public policy decision‐making in the USA. It aims to trace the interesting tale of...

Persistent link: https://www.econbiz.de/10014873302