Mahadin, Bushra K.; Akroush, Mamoun N. - In: International Journal of Emerging Markets 14 (2019) 4, pp. 639-667
Purpose: The purpose of this paper is to identify factors affecting word-of-mouth (WOM) towards Islamic Banking (IB) in Jordan through understanding the roles of service quality and perceived value. Design/methodology/approach: A self-administered survey was hand-delivered to the targeted...