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Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods …
Persistent link: https://www.econbiz.de/10014250259
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Indie brands : 30 independent brands that inspire and tell a story
Gaalen, Anneloes van - 2011
Persistent link: https://www.econbiz.de/10009499242
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Competitive branding : winning in the market place with value-added brands
Nilson, Torsten H. - 1998
Persistent link: https://www.econbiz.de/10004377378
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Jahrbuch Markentechnik
Wiesbaden : Gabler - 1995; 1997/98(1997) -
Persistent link: https://www.econbiz.de/10004383123
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Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Linn, Carl E. - 1992
Persistent link: https://www.econbiz.de/10004133855
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Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Linn, Carl E. - 1992
Persistent link: https://www.econbiz.de/10000335071
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Jahrbuch Markentechnik
Wiesbaden : Gabler; 1995-2008/09: Frankfurt, M. : Dt. … - [1.]1995; 2.1997/98(1997) - 8.2011/12(2010); damit …
Persistent link: https://www.econbiz.de/10000542681
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Branding capabilities: a look at Sony's capabilities in brand knowledge creation
Akutsu, Satoshi; Nonaka, Ikujiro - In: Hitotsubashi on knowledge management, (pp. 287-308). 2004
Persistent link: https://www.econbiz.de/10001977858
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Developing new brands
King, Stephen - 1973
Persistent link: https://www.econbiz.de/10002213696