In drawing from social role theory and the match-up hypothesis, the purpose of this study was to determine influential variables regarding the effectiveness of female athlete endorsers. A 2 (gender appropriate/gender inappropriate)×2 (sport related product/non-sport related product) experiment...

The literature suggests that organisations that engage in proactive diversity management strategies are more likely to experience positive organisational outcomes than those that shun or ignore diversity. This study assessed the diversity practices present in Division III intercollegiate...