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Firm-determined or consumer-determined corporate social responsibility (CSR)? : examining the effects of choice-of-cause in cause-related marketing

Tao, Weiting; Ji, Yi - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 263-286

Persistent link: https://www.econbiz.de/10014635493

The relative impact of corporate reputation on consumer choice : beyond a halo effect

Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257

Persistent link: https://www.econbiz.de/10011981599

Philanthropy and corporate reputation : an empirical investigation

Morris, Sara A.; Bartkus, Barbara R.; Glassman, Myron; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 285-299

Persistent link: https://www.econbiz.de/10010202900

Entering conscious consumer markets : toward a new generation of sustainability strategies

Cohen, Boyd; Muñoz, Pablo - In: California management review 59 (2017) 4, pp. 23-48

Persistent link: https://www.econbiz.de/10011743545

The effect of corporate social responsibility reputation on consumer support for cause-related marketing

Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707

Persistent link: https://www.econbiz.de/10012199778

The spillover effect of CSR initiatives on consumer attitude and purchase intent : the role of customer-company identification with the moderating effect of awareness

Chaudary, Samra; Ali, Muhammad - In: Pakistan journal of commerce and social sciences 10 (2016) 2, pp. 368-387

The purpose of the study is to contribute in the literature of Corporate Social Responsibility (CSR) by analyzing how well the customers identifies themselves with the ethics and values of the company i.e. various CSR activities (Sponsorship, Cause-Related Marketing and Philanthropy) and its...

Persistent link: https://www.econbiz.de/10011929304

A consumer perception study on CSR reputation shaping brand image in India

Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109

Persistent link: https://www.econbiz.de/10014316643

Does corporate social responsibility contribute to strengthen brand equity? : an empirical study

Bhattacharya, Subhajit - In: International review on public and non-profit marketing 14 (2017) 4, pp. 513-533

Persistent link: https://www.econbiz.de/10011956204

Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets

Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management decision 60 (2022) 10, pp. 2642-2668

Persistent link: https://www.econbiz.de/10013389346

A conceptual framework for understanding the effects of corporate social marketing on consumer behavior

Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633

Persistent link: https://www.econbiz.de/10010379899