Showing 11 - 20 of 138,809
Persistent link: https://www.econbiz.de/10012287733
Persistent link: https://www.econbiz.de/10015191399
Persistent link: https://www.econbiz.de/10011302850
Persistent link: https://www.econbiz.de/10011757804
Persistent link: https://www.econbiz.de/10012416680
Persistent link: https://www.econbiz.de/10013457639
Persistent link: https://www.econbiz.de/10014527229
Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...
Persistent link: https://www.econbiz.de/10014433994
Persistent link: https://www.econbiz.de/10010409986
Persistent link: https://www.econbiz.de/10010460868